Mary Kay® TimeWise 3D™ Foundation Matte 30ml

TimeWise® Matte 3D Foundation

Find your true shade in a matte formula designed with our exclusive IntelliMatch™ Technology. Then, enjoy 12 hours of weightless wear in a foundation that looks natural and feels comfortable all day. Infused with our Age Minimize 3D® Complex, this foundation helps to defend, delay and deliver for beautiful results. Get a flawless, younger-looking complexion with an oil-absorbing formula that blends evenly to provide buildable, medium-to-full coverage.

Application Tips

With new, easier-than-ever shade names, youll find your perfect match even faster.

Each shade name includes:

• The general skin tone (ivory, beige or bronze);
• The undertone (C = cool, W = warm or N = neutral); and
• The depth of the shade within the skin tone (the lowest number is the lightest and becomes darker as the number increases).
• The chart below can help identify which undertone you may have.

 

Undertone This might be you if …	C = Cool undertone of pink, red or bluish	W = Warm undertone of yellow, golden or peach	N = Neutral undertone of a pink/golden yellow mix or olive
Wrist Veins:	appear more blue in natural light	appear more green in natural light	color is hard to distinguish in natural light
Jewelry:	silver/platinum complements you best	gold complements you best	both silver/platinum and gold jewelry look equally good on you
Sun:	skin burns or turns pink	skin turns a deeper tone	skin turns pink initially and/or turns bronze

Use as a guide; you should still try three shades on your jawline and wait for the foundation to dry down to ensure that it blends in to your skin.

Key Ingredients

This formula features special microspheres that act like a sponge to absorb oil. The same exclusive, patent-pending Age Minimize 3D® Complex that is in every TimeWise® Miracle Set 3D® product is included in TimeWise® Matte 3D Foundation. The complex features encapsulated resveratrol, dual-benefit [CA: delete "dual-benefit"] vitamin B3 and an age-defying peptide.

Encapsulated resveratrol

• Resveratrol is an age-fighting sensation with multiple benefits:

Encapsulated resveratrol

• Resveratrol is an age-fighting sensation with multiple benefits:
  1. It provides antioxidant benefits in three ways for powerful protection against free radicals on skin. It’s shown to: [BRZ: delete “in three ways”]
• Counteract the negative effects of free radicals on skin.*
• Increase natural protective antioxidants.* [CA: change to “Help enhance skin’s natural protective antioxidants.*”; BRZ: delete bullet]
• Work in harmony with natural antioxidants* to help support the skin barrier.

2. It helps promote more even skin tone.*
3. It supports skin’s natural collagen* to help improve the look of fine lines and wrinkles. [BRZ/CA: change “supports” to “works in harmony with”]

• Resveratrol is a compound in red grapes and red wine that protects against environmental stressors.
• Our complex features a purified form extracted from the highest concentration found in nature: Japanese knotweed
• Resveratrol is encapsulated — merged within layers of lipids and water. Each layer slowly melts away when applied to skin to release this highly active ingredient [CA: change “active” to “beneficial”].

Vitamin B3

• A water-soluble, B-complex vitamin that includes niacin, vitamin B3 is a well-known brightening superpower.
• It targets the look of uneven skin tone.
• Vitamin B3 also works double duty as an antioxidant for additional free-radical defense on skin. [CA: delete bullet]

Age-defying peptide

• Our peptide is made up of four amino acids linked together that help contribute to younger-looking skin.*
• It also supports skin’s natural collagen and elastin* for a more youthful, resilient look. [BRZ/CA: change supports to “works in harmony with”]

*Based on in-vitro testing of key ingredients

How It Works

We employed our exclusive Intellimatch™ Technology to capture the skin tones of over 1,000 women from around the world. This data helped us improve the authenticity of our foundation shades so that more women can find a seamless match to their unique skin tone.

Three key areas were scanned (forehead, cheek and décolleté) to capture over 3,000 variations of tone for more accurate data. Through hundreds of hours in the lab perfecting the right mix of pigments, TimeWise® Matte 3D and TimeWise® Luminous 3D Foundations provide an authentically true match to a wide range of women's skin.

New and Oh-So-Convenient Packaging

• A clear window allows for easy viewing of the shade and lets you know when it may be time to reorder.
• A plastic tube makes it worry-free to take with you on trips, carry in a makeup bag, or drop in a drawer -- unlike glass, it cant chip, break or shatter.
• With a light squeeze, the formula dispenses easily, yet you control the amount you want.
  
  

Key Benefits

These foundations smooth the appearance of fine lines and wrinkles, plus reduce the appearance of imperfections, pores, dark circles and shadows while they even out the look of skin tone. The result? Skin that instantly looks healthier, firmer and younger.

• Leaves no oily or greasy after-feel and wont settle into fine lines.
• The humidity-, sweat- and transfer-resistant formula keeps skin looking matte all day.

 

Claims and Benefits

In an independent consumer study, 83% of women agreed, "its my new go-to foundation."¹ In fact, they delighted, "Ive finally found the perfect foundation."¹

9 of 10 women said¹ TimeWise® Matte 3D Foundation:

• Provides a seamless match to my skin tone (91%).
• Leaves a natural-looking finish (92%).
• Helps reduce shine throughout the day (92%).
• Feels comfortable on skin (93%) and does not feel drying (90%).

12 hours of oil control from the sweat-, humidity- and transfer-resistant formula.


¹Based on panelists who agreed with the statement in a one-week independent consumer study in which 157 women used TimeWise® Matte 3D Foundation daily.